Difference between Ads & Service

homes for sale in st louis moThe tech stock world is ablaze today with the initial stock offering (IPO) of the real estate website Zillow. Exceeding the pricing expectations anticipated, the investment world is watching.

First thing monday I missed a call from one of my pals at Zillow. Every other month or so, a sales person from Zillow contacts me about their latest “whiz bang” program for agents. As an agent, I see Zillow for what it really is; an ADVERTISING COMPANY!

There are lots of other advertising company’s out there…Trulia, HomeGain, and more. Then there’s the local paper & their websites. All funded and supported by ads.

While these can all be decent sites to check out, they have major limitation. The best source for information on the real estate market is still the MLS (multiple listing service). Instead of a cross section of homes, it has everything on the market. Instead of being updated daily, weekly or monthly; its updated in ‘real time’ and instead of homes that are “under contract” and just awaiting their closing date, the MLS updates those homes too.

The only seeming drawback of the MLS is that a person has to contact an industry professional to have access. Is that really a problem? No obligation or fees to have a professional with experience in finding, inspecting, insuring, buying, negotiating, writing contracts on homes, with a rolodex full of other resources. Not a bad deal!
St Louis real estate is our specialty! If you’re looking for real estate anywhere in the St Louis, MO area, including St Louis City, St Louis County, St Charles, Ballwin, Chesterfield, Kirkwood, Webster Groves, or one of the other areas we serve, simply click the “Search St Louis Real Estate” link at the top or bottom of this page to begin your home search now.

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